Brief

Bring Kinder Bueno to the superbowl. 

Insight

Everyone has their own way of expressing joy – a move, a dance, a shout, a smile. Moments of celebration are deeply personal, yet universally shared. Whether on the field or on the couch, we all have a “signature move” when joy hits.

Idea

Kinder Bueno celebrates all signature moves - on and off the field. Its signature is its layered texture. It's not just good. It's "Bueno." A celebration in every bite.


CW: Anna Roberson
AD: Keto Barbakadze
Mentor: Manuel Huertas