HOME    WORK     PLAY    ABOUT     

                                                                                                           

Gen Z is trying to live forever. Cold plunges, supplement stacks, sleep scores, run clubs... But the real way to live forever isn't biohacking, it's motion. The more you move, the more you experience, and the more you leave behind. That fear of missing out on your own life? On's calling it what it actually is: FOMO, Freedom Of Moving Onward. On's Swiss-engineered apparel makes movement effortless, so you can stop optimizing and start living.

Brief: Tell the story of Swiss Engineered apparel to a new audience

CW: Linh Nguyen
AD: Anna Roberson
Mentor: Khatia Nodia

Community Activation: The Run for FOMO. On hosts community runs in major cities, encouraging people to move onward.


Participation Mechanic: To join the the Run for FOMO, participants must show proof of how they’ve moved onward.


Limited-Edition Apparel: The “FOMO” line uses hydrochromic ink to reveal hidden messages through sweat. As the fabric dries, the words fade.