Brief
Tell the story of Swiss Engineered apparel to a new audience
Insight
Gen Z fears aging because they fear leaving nothing behind.
Idea
The new FOMO: Freedom Of Moving Onward. Progress is legacy. On's Swiss-engineered apparel makes movement effortless, so you never stop becoming.
CW: Linh Nguyen
AD: Anna Roberson
Mentor: Khatia Nodia
Tell the story of Swiss Engineered apparel to a new audience
Insight
Gen Z fears aging because they fear leaving nothing behind.
Idea
The new FOMO: Freedom Of Moving Onward. Progress is legacy. On's Swiss-engineered apparel makes movement effortless, so you never stop becoming.
CW: Linh Nguyen
AD: Anna Roberson
Mentor: Khatia Nodia
Participation Mechanic: To join the the Run for FOMO, participants must show proof of how they’ve moved onward.
Limited-Edition Apparel: The “FOMO” line uses hydrochromic ink to reveal hidden messages through sweat. As the fabric dries, the words fade.