Brief 
Tell the story of Swiss Engineered apparel to a new audience
Insight
Gen Z fears aging both physically and existentially. Their obsession with biohacking and longevity stems from a deeper fear of being forgotten or leaving nothing behind. 
Idea
Freedom Of Moving Onward.
On redefines FOMO by turning it into a mindset of always moving forward. Progress is what keeps us alive. With Swiss-engineered apparel that makes movement feel effortless, On helps you keep going, growing, and evolving.
CW: Linh Nguyen
AD: Anna Roberson
Mentor: Khatia Nodia
Community Activation: The Run for FOMO. On hosts community runs in major cities, encouraging people to move onward.


Participation Mechanic: To join the the Run for FOMO, participants must show proof of how they’ve moved onward.


Limited-Edition Apparel: The “FOMO” line uses hydrochromic ink to reveal hidden messages through sweat. As the fabric dries, the words fade.