When five women get together to solve a problem that affects us every day...we get down to business fast. Birth control usually comes with side effects, confusion, and little support. So we partnered with Calvin Klein to put answers right where we need them: our underwear. Private Label is a scannable tag stitched into CK apparel that unlocks a secure digital passport, giving women total clarity right in their back pocket (or... underwear).
Brief: Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.
CW: Anna Roberson, Linh Nguyen, TinhNhi Phan
AD: Clara Speckhart, Kunjal Asher
Mentor: Kam Phullar
Miami Ad School Europe, Future Lions 2025
AD: Clara Speckhart, Kunjal Asher
Mentor: Kam Phullar
Miami Ad School Europe, Future Lions 2025