Brief
Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.
Insight
Birth control is meant to give women control over their reproductive health. But for 60% of female contraceptive users worldwide, that control comes with side effects, confusion, and a lack of support.
Idea
Calvin Klein introduces Private Label, a discreet scannable tag stitched into underwear that unlocks a personalized Digital Product Passport. With a simple QR scan, women gain secure access to essential contraceptive information such as ingredients, side effects, insertion dates, manufacturer details, and recalls through a blockchain-encrypted platform.
CW: Anna Roberson, Linh Nguyen, Tinh Nhi Phan
AD: Clara Speckhart, Kunjal Asher
Mentor: Kam Phullar