Brief
Convince young adults that Ecover cleans just as powerfully as conventional brands, without the harsh chemicals.
Insight
When something works correctly, you often don’t notice it at all.
Idea
We make absence the hero. We use visual and sonic restraint to spotlight what’s missing, and reframe that as the most powerful proof of performance. Nothing is dramatic. Nothing is loud. Nothing is everything.
CW: Anna Roberson
AD: Clara Speckhart
Mentor: Gregory Talbot
Convince young adults that Ecover cleans just as powerfully as conventional brands, without the harsh chemicals.
Insight
When something works correctly, you often don’t notice it at all.
Idea
We make absence the hero. We use visual and sonic restraint to spotlight what’s missing, and reframe that as the most powerful proof of performance. Nothing is dramatic. Nothing is loud. Nothing is everything.
CW: Anna Roberson
AD: Clara Speckhart
Mentor: Gregory Talbot