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"Wait, who got the fries?" Splitting the bill used to be cash on the table and “I’ll get you next time,” or so I'm told. Born in 2001, I've never known a world without Venmo, PayPal, and mobile bank transfer. Payment apps made splitting the bill easier, but they also made it more of a thing than ever. So we asked: what if Coke Zero could zero the bill?




Brief: Make coke zero ubiquitous with food culture.

CW: Anna Roberson
AD: Anja Obradovic, Jahana Maneze
Mentor: Wihan Meerholz